Publication 008
Growth Architecture Diagnostic Workbook
The workbook behind the $999 diagnostic: questions, criteria, decision trees.
$39
Open
The Growth Library
Publication 003
FrameworkProblem
Every growth decision you made this quarter ran on data you've never verified. Broken tracking doesn't fail loudly: it produces confident, specific, wrong numbers.
The Tracking Audit Playbook
A five-layer audit that tells you whether your numbers are real, with the exact checks and the manual test that catches what the platform tools miss.
FREE
The Tracking Audit Playbook
- PDF · 17 Pages
- Instant Download
- Lifetime Updates
- Instant access after signup
- Lifetime updates included
- One email, no spam
Why This Publication Exists
You don't have an optimization problem. You have a measurement problem masquerading as one.
Which campaign to scale. Which to kill. Whether that new landing page worked. All of it decided by numbers most founders have never verified, because almost nobody checks whether their tracking actually works. It gets installed once, usually by someone who's since left, and it's trusted ever after.
Here's the trap: broken tracking doesn't fail loudly. It produces confident, specific, wrong numbers. And a wrong number feels exactly like a right one. So you scale the winner that was never winning, and kill the campaign that actually worked.
This publication is the audit I run before diagnosing anything else in a brand, five layers, the exact checks for each, and the manual test that catches what the platform tools miss. About two hours, and you'll know, not assume, whether your numbers are real.
What You'll Be Able to Do
After reading this publication.
- Audit your tracking stack from the foundation up, one layer at a time
- Run the two-minute test that exposes the most expensive tracking bug in DTC
- Reconcile platform-reported revenue against what actually happened
- Spot duplicate firing, missing CAPI, and unparameterised events
- Fix broken tracking in the right order, so every fix is measurable
- Know which of your numbers you can trust before you make another decision on them
Inside the Publication
What the publication covers.
01
The Five Layers
Why tracking is a stack: foundation, events, connections, attribution, reporting, and how one break makes every layer above it lie.
02
The Foundation & Events Audit
What must be installed, what must fire, and the duplicate check most brands fail.
03
Platform Connections
Meta CAPI, Google Enhanced Conversions, Merchant Center, whether the platforms actually receive what you're sending.
04
Attribution & Reconciliation
The monthly test that reveals whether your platforms are under-tracking or inflating.
05
The Three-Purchase Verification Test
The manual check across three real conditions that catches what test tools miss.
06
The Fix-Priority Order
What to repair first when several layers are broken, and the re-learning window after.
Preview
A look inside.
Publication 003 · Framework
The Tracking Audit Playbook
Adnan Kabir · 2026Included
What you receive.
Document
17 pages · print-ready
Reference
The Five-Layer Audit Checklist
PDF · quick-reference
Framework
Reconciliation Worksheet
PDF · fillable
Built from real diagnostics
Built From Real Diagnostics
80+
Founder-Led DTC Audits
- Fashion
- Beauty
- Supplements
- Luxury
- Home
- Skincare
- Apparel
- Jewelry
This is the first thing I check in every diagnostic, because everything else depends on it. The failures in this publication aren't theoretical; they're the same broken configurations found again and again across real brands.
Before You Download
Questions founders usually ask.
01
Is this a physical book?
No. It's a digital publication: instant PDF download. Nothing is shipped.
02
Can I print it?
Yes. The PDF is print-ready at A4 and Letter size.
03
Do I get updates when it's revised?
Yes. Lifetime updates are included, which matters here, since platforms change their tracking requirements often.
04
Do I need to be technical to use this?
No. If you can access your GA4, GTM, and ad accounts, you can run the audit. It tells you exactly what to click and what to look for.
05
What's the catch if it's free?
None. You get the full publication for an email. If it's useful, you'll know where to find me.
Continue Building
What most founders read next.
Need the Entire System?
The Growth Architecture Collection
12 Publications
8 Templates
Prompt Library
Worksheets
Need Help Applying This?
This audit tells you if your numbers are real. A diagnostic tells you what they mean.
If you'd rather have your tracking verified independently, and the rest of your growth system diagnosed on data you can finally trust, that's exactly what the diagnostic is for.