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Observation
Watch the system as it actually behaves.
DTC Growth Architect
Most DTC brands aren't short on traffic. They're short on architecture.
I help $20K-$100K/month DTC founders find the system actually limiting growth, before recommending a single fix.
- Diagnosis before prescription
- Systems, not tactics
Every engagement runs the same diagnostic process.
Not tactics applied at random. A repeatable sequence: from first observation to rebuilt architecture.
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Diagnostic Audits
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Years Diagnosing DTC Systems
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Industries Analyzed
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Publications Created
The Free Audit
See how the audit works before you book one.
What you'll see
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01
Live site review
How a live site gets reviewed, screen by screen.
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Finding the constraint
Finding the constraint underneath the symptom.
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Clear findings
Turning observations into a clear set of findings.
Recent Diagnoses
Three businesses. Three constraints. One process.
Each engagement begins the same way: a symptom the founder can see, and a mechanism they can't.
Symptom
$10,000 a month into Meta ads returning 0.9x, scaling only lost more.
Mechanism
Every ad sent its clicks to a generic collection page built for browsing, not for converting.
Result
ROAS 0.9x → 2.9x without changing the ad spend, targeting or creative.
Symptom
A real $50K a month business running on a site held together with patches.
Mechanism
Seven seconds to load and five steps to buy; the website was a risk nobody had priced in.
Result
Revenue $50K → $118K/mo after the rebuild, with load time down 70%.
Symptom
Revenue stuck at $42K a month for four months while traffic kept growing.
Mechanism
A healthy list with nothing running behind it; every sale had to be won from scratch.
Result
Email went from 6% to 19% of revenue in 90 days, on the audience they already had.
Diagnosis isn't a service.
It's the foundation everything else stands on.
Free Resources
Take the framework. Skip the guesswork.
System · Publication 001
The 120-Day Launch Blueprint
PDF · 36 Pages · Free
The full system for launching a DTC brand, four phases, eight workstreams, week by week.
DownloadFramework · Publication 002
The Revenue Leak Playbook
PDF · 32 Pages · Free
A map of the 15 places DTC brands quietly leak revenue, and the checks that find each one.
DownloadFramework · Publication 004
The Retention Playbook
PDF · 31 Pages · Free
Where retention actually breaks, across all four lifecycle stages, not just the email one.
DownloadField Notes
Most growth advice is generic. This isn't.
- [ 12.07.26 ] Why your homepage isn't the problem Read
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Founders don't need more tactics. They need to know which constraint is actually holding them back.
- Systems Over Tactics
- Diagnoses Before Prescribing
- Clarity Over Complexity
Why "growth architect," and not "growth coach."
Most growth advice treats marketing as a list of channels. I treat it as a system, because that's what it actually is.
Read the Full StoryTactics create temporary results.
Systems create predictable ones.
Get one constraint, explained, every week.
No recycled tips. No motivational filler. Just the same diagnostic process used in every audit, applied to a new problem each week.
Most growth problems aren't tactical.
Find out what yours actually is.
Book a 30-Min Strategy Session
30 minutes · No pitch · One constraint identified