Website design & development by Adnan Kabir
About the project
Strassbergers is South Africa's oldest handmade adventure shoe factory. They had a creepy website. My job was to improve the look and feel of their site while increasing sales. After redesigning the website, I managed to increase their sale by more than 67%.
Website Design & Development
Stackholder interview, Competitor analysis, Observation.
Design strategy, Challenges, Goal, Customer journey map.
User persona, Card sorting, Information architecture, Wireframing.
Mood board, Inspiration, Low fidelity, High fidelity, Prototyping.
Responsiveness, Browser Compatibility Testing.
Launch and Tests
Pre-launch testing, Final launch.
Advance eCommerce functionality
The wishlist option allows users to choose their favorite products and save them for future buy-in. It also allows them to share their list with friends and family members and get recommendations from them. The mini cart option enables the users to view their cart details from anywhere on the website without leaving the current viewing page. The color icons below each product allow users to see the available colors without visiting the product page.
The website is well optimized for mobile users. All the pages are rearranged, so the users get the best experience while visiting the site with mobile devices. All the important action buttons are placed within the user's thumb zone. So that they can easily access them. The main menu is divided into two, one at the top and one at the bottom. The eCommerce functionalities menu is stuck at the bottom to make them more accessible.
As the company has multiple stores in multiple locations, it was important to provide the user store addresses in a user-friendly manner. I customized the Google map with multiple map markers. The markers are clickable, the users can click any marker to view location details. I also added an area search and filter option, so that the user can easily find stores in their selected area.
Product & Cart Pages/Desktop
Brightside Behavioral Health
UI/UX Design, Web Development
Brightside Behavioral Health provides high-quality behavioral health services. They wanted to redesign their old website to improve the website performance. I cut the old website's complexity by creating clear destinations for critical user experience. With the new SEO-friendly and well-structured website, the conversion rate significantly increases.View Case Study
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Based on my 7 years of experience, I always love to follow a specific model when it comes to a project development. This is a must follow check list that i always try to acompleshed.View more works Get a Quote